Marketing/Distribution

OBJECTIVES
Infiltrate the targeted markets strategically to bolster awareness and participation between the target
demographic and affinity groups to the album release.

Expose the project to the media. Generate a “buzz” or a story and get it written about in newspapers,
magazines, fanzines, on TV, and in some cases on the radio.

Bonzi Marketing will implement initiatives with the primary goals:

• Accelerate album release awareness
• Boost sales during release date and increase sales numbers
• Create catalyst for conversation and fuel word-of mouth

EXECUTION
Bonzi Marketing will execute traditional and non-traditional marketing tactics hitting strategic touch points
for the key target demo.

Project Elements Include:

• Lifestyle & Street Marketing
• Local Tour Support in confirmed markets
• Cultivate potential cross-promotional and added value opportunities
• Print Publicity

DISTRIBUTION

• Sub Distribution through Fontana / Universal
• Digital Distribution to over 500 digital outlets
• Retail distribution, Manufacturing & Co -op
• Experienced retail experts

Clients include