Infiltrate the targeted markets strategically to bolster awareness and participation between the target
demographic and affinity groups to the album release.
Expose the project to the media. Generate a “buzz” or a story and get it written about in newspapers,
magazines, fanzines, on TV, and in some cases on the radio.
Bonzi Marketing will implement initiatives with the primary goals:
- Accelerate album release awareness
- Boost sales during release date and increase sales numbers
- Create catalyst for conversation and fuel word-of mouth
Bonzi Marketing will execute traditional and non-traditional marketing tactics hitting strategic touch points
for the key target demo.
Project Elements Include:
- Lifestyle & Street Marketing
- Local Tour Support in confirmed markets
- Cultivate potential cross-promotional and added value opportunities
- Print Publicity
- Sub Distribution through Fontana / Universal
- Digital Distribution to over 500 digital outlets
- Retail distribution, Manufacturing & Co -op
- Experienced retail experts